Red Line Oil and Hyperco also named as Presenting Sponsors; Roltek Transmission given away to 2008 ASAMT Rookie of the Year
By: Kevin Ramsell
BURLINGTON, WI (Friday, April 5, 2008) – ASA Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment officials are proud to announce that Lane Automotive, along with Red Line Synthetic Oil and Hyperco have signed on as the title sponsor of the Rookie of the Year program. The program will now be titled the Lane Automotive ASAMT Rookie of the Year presented by Red Line Synthetic Oil and Hyperco.
“We definitely kept an eye on the ASA Midwest Tour last year and they had a great first year,” John Berglund, Advertising Manager and Race Track Promotions for Lane Automotive stated. “We went to the Norway (MI) race and were impressed with the event they put on. We kept up on every race they had, saw the momentum they are growing on, and said that we need to get on board with them.”

